How to pitch a hybrid-casual publisher

Hybrid-casual publishers decide quickly, and most of them decide from data instead of a pitch deck. This guide collects what their own submission forms ask for, so you can get everything ready before you apply.

1. Pick publishers that match your genre

Publishers specialise. Moonee describes itself as focused on hybrid-casual puzzles (moonee.io). Supersonic's form asks you to choose from genres such as idle, merge, puzzle and tower defense (Supersonic form). BoomBit lists hyper casual, hybrid casual, casual and midcore (BoomBit). CrazyLabs' advice is the same: find out which publisher works with your genre and send it there (CrazyLabs blog). Use the directory filters to build a shortlist.

2. Have these ready (what the forms actually ask for)

• A playable build or store link. Supersonic requires a Google Play or App Store link (form). TapNation accepts a store link, an APK or an IPA, and asks for your last month's revenue, average D1 retention and playtime (TapNation form).
• Store ID and Facebook App ID. Voodoo and PlayDucky ask for both, because they run ad tests on your game (Voodoo terms, PlayDucky form).
• A short gameplay video that shows the core loop immediately. See our video guide.
• Proof that you own the IP. Lion Studios requires that you own the game and that it isn't already published or licensed elsewhere (Lion portal terms).
• Team info. Azur Games and Miniclip ask for team size, location and whether you have worked with a publisher before (Azur, Miniclip).

3. Write the pitch around the "yes" moment

CrazyLabs says the moment that makes a player say "yes" has to be in the materials you submit, so the team sees the potential straight away (CrazyLabs). Keep it to the hook, the core loop, and any numbers you already have.

4. Expect a test, then a contract

Most publishers test before they sign. BoomBit's steps are submit, review, tests, then an agreement if the results look promising (BoomBit). Azur Games describes the same path: prototype, then first tests (Azur). See CPI tests explained.

5. Read the deal

Payment models vary: revenue share, upfront payments, investment or buy-outs. TapNation mentions a buy-out option (TapNation), and SayGames mentions investment (SayGames). Terms in your signed contract override anything on this site.

Sources checked 2026-10-15. Terms you sign override this page. Spot an error? Report a correction.